BBB's Blog
If you've ever wondered what it's like to run a magazine or how crazy my personal life is, be sure to read the behind-the-scenes peek at the daily trials and tribulations of running True West. Culled straight from my Franklin Daytimer, it contains actual journal entries, laid out raw and uncensored. Some of it is enlightening. Much of it is embarrassing, but all of it is painfully true.
In addition to this current journal, my early journal entries show the rocky road and money lost in the True West Business Timeline.
Bob's biography - The Unvarnished Truth
August 3, 2007 Bonus Bonus Blog
Worked all afternoon on our big doubletruck ad for Mickey Free in the October issue. Robert Ray submitted the best design and concept so we went with it.
Jason Strykowski and I worked quite a bit on Paul Hutton's copy to prune it down into a trailer type tease. The last two lines are:
The storm is coming. Heads will roll.
Pretty cool, no?
Hen Pecked?
“Good for you treating those hens to a mister. Are they still giving you eggs in this heat?”
— Lee G.
Thanks. Getting two to three a day.
Sieber Synergy?
“Did a double-take of that General Crook and staff photo. Coulda swore that was BBB rather than Al Sieber standin' there. Do you believe in past lives? Woo--eee-ooo. ‘BBB, Chief of the Desk.’
“Got a kick out of the exchange between you and Mark Boardman. He's saying giving Remington an I-phone will turn True West magazine into Mad Magazine, and your response is basically, ‘What, me worry?’ Ha.
—Steve Sanders
”We had our baby at home, which was nice, because I knew where the beer was.”
—Dave Mathews, in Rolling Stone magazine
Bob Boze 3:42 PM
Worked all afternoon on our big doubletruck ad for Mickey Free in the October issue. Robert Ray submitted the best design and concept so we went with it.
Jason Strykowski and I worked quite a bit on Paul Hutton's copy to prune it down into a trailer type tease. The last two lines are:
The storm is coming. Heads will roll.
Pretty cool, no?
Hen Pecked?
“Good for you treating those hens to a mister. Are they still giving you eggs in this heat?”
— Lee G.
Thanks. Getting two to three a day.
Sieber Synergy?
“Did a double-take of that General Crook and staff photo. Coulda swore that was BBB rather than Al Sieber standin' there. Do you believe in past lives? Woo--eee-ooo. ‘BBB, Chief of the Desk.’
“Got a kick out of the exchange between you and Mark Boardman. He's saying giving Remington an I-phone will turn True West magazine into Mad Magazine, and your response is basically, ‘What, me worry?’ Ha.
—Steve Sanders
”We had our baby at home, which was nice, because I knew where the beer was.”
—Dave Mathews, in Rolling Stone magazine
Bob Boze 3:42 PM
