Punk True West?

January 16, 2012

Woke up to rain this morning. Very nice out. Been cleaning in my studio and finding all sorts of forgotten gems, like this photo for an ad campaign addressing the dichotomy between the new True West readers (True Punk?) vs. the old True West readers.

That's Jesse Adams on left and Doc Ingalls on the right. Photo taken in 1999. The campaign, co-created by Marcus Huff and I, upset the old timers and didn't really attract any newcomers. Ha. But we had fun doing it. And, it does illustrate the age old conflict between your father's old West history vs. the punk kid's old West history. Being an old rocker, I've got a foot in each one of those camps.

"The problem with the past is it won't stand still."
—Old Vaquero Saying