Puzzling Cover Success?

December 21, 2011

For some reason our December issue is outselling anything we have done in years (in some outlets we are selling double what we normally sell). Many on our staff didn't like the cover (too busy). Why, do you think this nondescript image of a gunfighter did so well?

"Personally, I think it's because you used Bob McCubbin's name on the cover under the headline 'Scalp Hunter.'"
—J. Weddle