March 18, 2025
So the burning question is, how do we keep up with Steamy Lit, the little juggernaut book cooperative that grossed $92 million last year? Some of our guys were wondering just this in our booth last weekend at the Tucson Festival of Books and one of them asked aloud how we could ever compete with the Steamy crowd when it comes to our heroes, like Jesse, Billy and Wyatt. One female in our tent had a zinger answer:
"Take their shirts off!"
—Micki Fuhrman
Hmmmm, so, what would that look like?
Yes, I had Dan The Man afix Jack Reacher's body to Wild Bill's head. Ain't that a beastly match? And speaking of Beastly, what kind of articles would we need to run to appeal to the steamy crowd? Here's a couple starter ideas aping the covers I saw on the Steamy Lit website:
A Virgin for The Beastly Doc!
I Was Taken By A Mountain Man!
I needed a good laugh today and your blog post provided it. Love the magazine. When it comes to facts about the west I like to think if it’s not verified by True West then it isn’t so.
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