April 17, 2026
Now, for your viewing pleasure is the first of many Pendejo Project videos created by Jeffrey Schreckler.
"At the end of the day we are all pendejos."
—Old Vaquero Saying
If you've ever wondered what it's like to run a magazine or how crazy my personal life is, be sure to read the behind-the-scenes peek at the daily trials and tribulations of running True West. Culled straight from my Franklin Daytimer, it contains actual journal entries, laid out raw and uncensored. Some of it is enlightening. Much of it is embarrassing, but all of it is painfully true. Are you a True West Maniac? Get True West for LIFE...Click here!
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