The History of Our Future

 March 22, 2026

   I watched a classic Western last night and one line really stayed with me.

   Sometimes I wonder if that is our problem at True West. If true, it would sure be awful ironic considering the entire magazine is predicated on courage under fire—people with sand! That realization led me to this challenge.

The History of Our Future

   When I step down in December, I want to run two pages of prognosticating comments from the likes of you. People who are passionate about our history and not shy about expostulating on where you think the magazine needs to go to survive for the next 25 years. If you have the time, write me up 100 words on what you believe the magazine needs to stop doing and what it needs to start doing to get people's attention. Here's one hypothetical version to whet your appetite:

"True West has been a joke for far too long. Nobody respects it because the owner puts his finger paints everywhere instead of going to art school and learning how to actually paint. How about starting with running my groundbreaking booklets on the cover? At least that would be a positive step towards regaining some respect."

—Jerry Weddle, Tucson, Arizona

   Somewhere in that zone. Send your cogent comments to me at:

bozebell@twmag.com

    Be sure to include your city and state. Thank you.

   Oh, and the classic Western film referenced above is "Ride The High Country" and that is Joel McCrae delivering his line about kids today having plenty of gall but no sand (guts).

"The only thing new in this world is the history you don't know."

—Harry Truman