Monday, June 14, 2004

June 14, 2004
Got some more Things We Do That Are Stupid from the staff. The highlights. .

• We don’t meet deadlines (handed in after the deadline)

• We have a lack of uniformity when it comes to our record keeping. Mike keeps folders, Crystal is on ACT (an ad computer program) and Sue and Carole are on Quick Books. We need a more networked system. We suffer from a redundancy of work. (true, need to fix that)

• We are selling issue to issue, or issue specific: come in this issue because it’s on the Oregon Trail and your business is on the Oregon trail. We need to get away from that and sell audience. (good point)

If you still want to see the History Channel shows I worked on here is the summer schedule. All shows are under the Investigating History banner:

• Butch Cassidy, July 5

• Billy the Kid, July 12

• Wyatt Earp, August 16

“‘Think simple’, as my old master used to say, meaning reduce the whole of its parts into the simplest terms, getting backto first principles.”
—Frank Lloyd Wright

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