March 23, 2004
We sold a record amount of product out at Festival of the West last weekend, including every cap and t-shirt we brought. Had a staff meeting this morning to talk about leveraging our t-shirt line. Settled on the notion that we have strong images of almost every Old West icon, but it’s the tag line that sells them (“I’m your huckleberry” and “The doctor will see you now” being prime examples). So, we each decided to come up with a list of cool sayings to go with each historical character, for consideration on a new set of shirts. Here’s a few of my ideas off the top of my head:

“Advise persons never to engage in killing.”
—Billy the Kid

“You sons of bitches have been looking for a fight and now you can have it.”
—Wyatt Earp

“Badges? We got badges!”
—Earp family

“We are rough men, used to rough ways.”
—Cole Younger

“This is funny.”
—Doc Holliday’s last words (show him in bed looking down at his bare feet)

“History is a cruel trick played on the dead by the living.”
—Old Vaquero Saying

“The less you bet, the more you lose when you win.”
—Wyatt Earp & Doc Holliday both sitting at a faro table

“Silver made Tombstone rich. Wyatt Earp made it famous.”
—Some old guy, show Wyatt looming over Tombstone

“Bad saddle—good saddle”
—BBB on Westerns Channel, showing a high back saddle next to a roll back saddle, True West Moment logo underneath

“If you can’t say anything nice about anybody, come sit with me.”
—Alice Roosevelt (real cutie), crib with Gibson style pen and ink of her

Do any of these grab you? Got an idea for a better one? Click right here and let me know.

“Nothing changes more consistently than the past; the past that influences our lives is not what actually happened but what we believe happened.”
—Gerald W. Johnson