The Best Covers Ever!

 October 14, 2024

   Honestly, I really wasn't fishing for complements, but it always warms the heart to get a response like this for my recent "dumb" cover exercise:

   "Don't beat yourself up about 'bad' covers.  You have hit so many home runs that a few less than outstanding covers don't matter.  And I'd wager that every one that you call a dud is a few folks favorite cover. Excelsior!"

—Michael Lowe

   And, this.  . .

"Love your magazine and the covers….even these! Just curious, what were your best covers?"

—Unknown

   Funny you should ask.

The Best True West Covers Ever!

   Let's get right to it.

Best True West Cover #1

   All time best newsstand seller in the 25 years I have been running the magazine. Is it the red stop sign background? Is it the intriguing questions? Whatever it is, Dan The Man outdid himself with this one. Just a brilliant cover all the way round.

Best True West Cover #2

   I always get this complaint that sex doesn't sell in True West but this one rocked. Also, Jennifer Tilly went on the Tonight Show with Jay Leno and pulled out the issue and showed it on national television. That didn't hurt!

Best True West Cover #3

   We got into what we called the Mexican Wrestler look, with woodcut poster images. Great graphics and cool type. What's not to like?

Best True West Cover #4

   This is Dan the Man's favorite all time cover and he has a point. Just dang cool.

Best True West Cover #5

   This came out at the same time as a movie with the title, "Dude, Where's My Car?" so it had a cute backstory to play on. Sold like crazy. Mom's loved that little buckaroo.

   And, that's just the first five big time sellers. The rest tomorrow.

Daily Reworked Whip Out: "Wyatt Frets"

"Wyatt Earp matters because of what he means, not for who he really was."

—Thom Ross