If you've ever wondered what it's like to run a magazine or how crazy my personal life is, be sure to read the behind-the-scenes peek at the daily trials and tribulations of running True West. Culled straight from my Franklin Daytimer, it contains actual journal entries, laid out raw and uncensored. Some of it is enlightening. Much of it is embarrassing, but all of it is painfully true.
In addition to this current journal, my early journal entries show the rocky road and money lost in the True West Business Timeline.
Bob's biography - The Unvarnished Truth
Hit the road this morning at five. Tried to stop in Payson for breakfast but my fave stop, The Small Cafe, was closed. Headed on up the Mogollon Rim, past Heber, Ovvergard and landed in Show Low at about 8:30. Wanted something homey with Wi-Fi. Found it in the old downtown area at the Sweetheart Cafe.
Family run. That's Ethan, Sophie, Daniel (the cook), Debbie and Stan Jackson. Daniel is married to Kristin and they've married six weeks. The Jacksons also owned the 260 Cafe in Payson for two years. They just bought this little cafe a month ago and they just opened up.
I had a veggie omelete and they comped me a berry pie (blackberry, raspberry and blueberry) which was their specialty at the 260 Cafe. Very nice people. You need to go support little cafes like this. They are almost an endangered species these days.
"The secret to running a successful cafe is a combination of three things: be clean, great food and great service. And if you treat people well, they'll come back."
Bob Boze 9:27 AM