Friday, December 28, 2012

True West magazine job number one

December 28, 2012

One of my constant missions on my various road trips is the obligation, nay, the duty, to reposition True West magazine to better advantage wherever I find it. This morning we walked into downtown Baltimore. On the inner harbor is a huge Barnes & Noble bookstore inside an old electric plant:

Inside this huge store is a magazine rack that takes up one entire wall of the store:

There are thousands of titles and they are split into categories like Sports, Women's Interest and Current Events. Ken lobbied hard to get our magazine back into the History section (after languishing for years in the Lifestyle section), but there is no "History" section, at least in this B&N. I finally found us, tucked in underneath the Current Events section:

My daughter-in-law is searching for True West. You can just see the T in the second row, just to the right of Pattarapan. Of course, it was our job to pull the three issues lodged back there and give them a better chance of being seen:

But being down there on the bottom row was just too irritating to me, so we moved it to where it should be in all the stores:


"Please do this in every story you go into. Thanks."