If you've ever wondered what it's like to run a magazine or how crazy my personal life is, be sure to read the behind-the-scenes peek at the daily trials and tribulations of running True West. Culled straight from my Franklin Daytimer, it contains actual journal entries, laid out raw and uncensored. Some of it is enlightening. Much of it is embarrassing, but all of it is painfully true.
In addition to this current journal, my early journal entries show the rocky road and money lost in the True West Business Timeline.
Bob's biography - The Unvarnished Truth
July 2, 2012
Motored up the hill early on Saturday morning to ride in the 125th Annual Prescott Rodeo Parade. We were entry 881. This was my first time to ride in the parade and thanks to my neighbor Matt Grace I had a great ride:
Photo is by Dale Schwamborn who posted it on Facebook. Yes, the stretch Checker Cab was custom painted by Matt to include several of the businesses he loves in Cave Creek, including Harold's, The Buffalo Chip and, of course, True West, which is prominently displayed on the doors. The driver is my neighbor Tom Aughterton (former mayor of Cave Creek and current chicken wrangler). Buck Montgomery brought along his rowdy crew and they walked with us, along with Greg Carrol and Sarah. Also joining us on our ten block walk was the legendary Larry Winget (Google him if you don't believe me). Here we are before the parade:
But, the guy who absolutely stole the show, though, was Lee Anderson on Concho. Every time Concho pranced along the sidelines the crowd would go bananas. It really was stirring.
Lee is a great guy and he is our go-to-guy on all things vaquero.
"Ride 'em cowboy."
—Old Vaquero Saying
Bob Boze 1:59 PM