Great feature in The Hollywood Reporter about "Hollywood's 100 Favorite Movie Lines," and how the classic line "Frankly, my dear, I don't give a damn," from Gone With The Wind almost didn't make the final cut. The studio was very nervous about using such a strong swear word—"damn"—and apparently asked the writer to come up with 20 alternatives. Here are my favorite three (in terms of crazy/funny/awfulness):
"Frankly, my dear, it makes my gorge rise."
"Frankly, my dear, I don't give a Continental."
"Frankly, my dear, the whole thing is a stench in my nostrils."
Just goes to show, how hard it is to be bold, in the face of caution. The decision to run "damn" seems easy in retrospect (and, by extension, it seems, to our ears, harmless and self-evident), but at the time it was very, very bold and scary for the creators. This is the kind of decisions we all face daily. Wish I could say I was bolder than I really am, but I'm not.