Friday, June 15, 2018

Bang for The Buck

June 15, 2018
   I'm in Deadwood, South Dakota. Took most of yesterday to get here. Had to fly to Minneapolis, then transfer to a puddle jumper and fly west to Rapid City, South Dakota, then rent a car and drive an hour west from there into the Black Hills where I finally landed, at seven last night, at the Hickok Hotel in lovely downtown Deadwood. A long and expensive slog to sell a few books.

  Speaking of being on the road to sell books, after the Tucson Festival of Books, our publisher Ken Amorosano asked me how we did and I told him we sold about 20 books over the three day festival and he said, "I sold 85 books in my underwear." He explained that he did an email blast from home to the True West subscriber list and sold four times as many books without even leaving his house. I told him this was a very impactful insight. From now on I'm doing these book signings in my underwear.

Daily Whip Out: "Mula Mula"

Daily Whip Out: "Sugarloaf Cowboy"

Daily Whip Out: "Diego de Viagra"

Daily Whip Out: "The Whiner"

Daily Whip Out:
"General 'Old Ironbutt' Bortscheller

Daily Whip Out: "Cole Younger Captured"

Daily Whip Out: "Zero Visibility"

"The law is an opinion with a gun."
—Old Vaquero Saying

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