It's an old joke first told by Vine Deloria, Jr. in his seminal book, "Custer Died for Your Sins" (1969). "Indians say Custer was well-dressed for the occasion. When the Sioux found his body after the battle, he had on an Arrow shirt."
In terms of illustrating this joke for the upcoming article (August issue), I wanted to approach it more from an advertising angle, as if the 150-year-old clothing company was going to mount an ad campaign to promote their line of Custer Arrow Shirts.
The Arrow Collar Man"Part of the Arrow collar popularity was the creation of the Arrow Collar Man by artist J.C. Leyendecker. This good-looking man, always dressed in the latest Arrow items, became one of the most recognizable brand icons of the time. President Theodore Roosevelt was among his many fans, and at the height of his popularity, the fictional Arrow Collar Man was getting up to 17,000 fan letters a day -- mostly from young women."
Wow! A day? That is in the Shawn Cassidy-Princess Diana zone. And, to me, it just proves there is nothing new under the sun. Here is a good example of the Leyendecker look: